Isn’t it a joy to put a smile on someone’s face? Himalaya’s project Muskaan (Smile) is focused on bringing natural smiles to children born with cleft lip and palate. The initiative aims at providing correctional cleft lip and palate surgeries, free of cost, to underprivileged children across India.
We’ve collaborated with Smile Train India, an international NGO that works in the space of cleft lip and palate surgeries, to deliver this objective. Smile Train India has a network of partner hospitals where patients get access to committed doctors and post-surgery therapy and care. To-date, Himalaya has supported 462 surgeries directly and over 200 indirectly through awareness campaign.
Apart from financial support, we’ve also rolled out a nation-wide awareness campaign to bust myths and superstitions surrounding this condition, which prevents people from seeking a solution. Most people, especially in villages, are unaware that a simple correctional surgery can address this condition and help children lead a normal life. Himalaya has also pledged INR 2 from the sale of every pack of our premium lip care product towards supporting project Muskaan.