Himalaya has rolled out a pan-India program, Kisaan Mitra (Farmer’s Friend), to support the economic empowerment of small and marginal farmers.
We have a network of more than 3,000 farmers through direct and indirect association. These farmers grow medicinal plants on small tracts of land averaging three to four acres. Our in-house agricultural team works directly with farmers in and around the state of Karnataka. We also have partner NGOs who help us mobilize farmers and monitor the programme on the ground. We are presently working with nonprofits like MOTHER and Shree Banashankari Mahila & Makkala Abhivruddhi Samsthe from Karnataka, Asha Gramodyog Sansthan in Lucknow and Dalit Sangh in Hoshangabad, Madhya Pradesh.
The farmers require support to diversify their crops and generate additional income. By introducing them to the cultivation of medicinal plants, we help supplement their household income. Himalaya also supports the farmers by providing free seeds, packing materials, and transportation to reduce their cultivation costs. Our agricultural scientists also explain classroom concepts through field trials and demonstrations to increase yield and ensure quality of herbs. Today, our farmers cultivate several herbs and plants including Neem, Drumstick, Radish, Alfalfa, Tulsi, Chicory, and Brahmi. We complete the cycle of engagement by buying back herbs at a mutually agreed price. This eliminates dependence on intermediaries and ensures an assured buyer and a fair price for small farmers. In addition, Himalaya also conducts community health check camps and other CSR interventions in these communities.